If you’re a businessman, then you must have an idea about the importance your clients hold in the stability and growth of your business. Better clients means better business, and who doesn’t want a stronger business?
When you have great clients, you have a stable cash flow and smooth operations. Each awesome client contributes to making your business a healthier and more profitable one.
Let’s be honest, bad clients are too common regardless of the industry you’re working in. You’ve to chase such types of clients for payments and they make sure you don’t sleep well for many weeks. They always want you to make changes without paying you the money on time and they don’t recognize the efforts you’ve been putting in for them. They might even go as far as to requesting you to send invoices in a different invoice template just to delay payments.
So what should one do? Now is the time to look for clients who pay you well and on time, keep giving you work on a constant basis, and are a pleasure to work with. Such clients also give you the opportunity to grow by allowing you to develop and explore your skills in a better way.
Here is a four step guide to help you understand how to find better clients:
1. Define who is a good client
You must have one client who you consider to be superior to anything others, utilize them as a format to enable you to discover others like them. Characterizing your fantasy client from the begin will give you criteria that you can use to survey every future client. Also, it’s basic that you evaluate clients in view of those criteria.
2. Know where your clients hang out
Surveying where your clients hang out on social media and internet will help you in finding other clients like them.
3. Connect with Better clients
Once you know where your potential clients visit the most on internet, work on building yourself or your agency as a thought leader on that platform. This will lead to your clients contacting you to get their work done.
4. Prepare a Pitch Perfect
When you get in touch with a potential client, sending in a pitch that actually sells is the real art.
Follow this guide to kick out bad clients and land in better clients which will help you in smooth and streamlined financial management of your business.